Ideas for membership 2013

Mark^Bastard

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Agree entirely. Hence you wonder why every Club bothers with all the paraphernalia. But if you're going to do it, then do it well.

Yeah I agree.

For me, I buy a membership to be a member. The kinds of things I want included are things that mean something from a membership point of view, like a members keyring with the year on it for example.

The kinds of small trinkets you could hold onto for 40 years and show your kids and grand kids that you were a member way back in 2012.
 
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Yeah I agree.

For me, I buy a membership to be a member. The kinds of things I want included are things that mean something from a membership point of view, like a members keyring with the year on it for example.

The kinds of small trinkets you could hold onto for 40 years and show your kids and grand kids that you were a member way back in 2012.
Totally agree. I dont like the idea that the club is wasting it's money on membership packs which lets face it most likely dont see much use at all. The reason I want to be a member is to help my club and at the same time they are taking on what I consider to be a cost that isn't needed.
 

ABshark

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I question though, what does being a member of the club mean to these people?

I took my 4 membership packs and put them in the bin, it was just a waste of time and not what I became a member for.

[...]

These shark-net memberships are donations. If you feel like your dollar isnt worth the mere satisfaction of donating, then buy merchandise from the club instead - even the 'good' merchandise has a massive mark-up in it, so the club will make the money.

I largely agree with the bold, but that is the problem. I don't know how much those packs cost the Club, but if people just chuck them in the bin then they are waste of the 'donation'.

Beyond that, NRL Clubs need to move away from behaving like charities* and look to provide more value and have a more broad based appeal than just milking more and more coin from diehards.



*Well, not entirely. If I were the Club then I would look at setting up two or three funds that people can donate to directly. For instance a fund for the Junior competition and development, a fund for the senior footy club and a 'Community' fund where the money goes through the Club to local charities and projects. The Western Bulldogs in the AFL have done this with great success. You could possibly have one to draw down the debt too, like the Melbourne Demons did.

Something that would take very little effort or expenditure but that would open new stream of revenue, however small.
 

HaroldBishop

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I wonder if NRL clubs have spent much time looking into how AFL clubs structure/market their memberships? Most AFL clubs these days have at least 40k members. Not saying NRL clubs can achieve those numbers but they must be doing something right.
 
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I largely agree with the bold, but that is the problem. I don't know how much those packs cost the Club, but if people just chuck them in the bin then they are waste of the 'donation'.

Beyond that, NRL Clubs need to move away from behaving like charities* and look to provide more value and have a more broad based appeal than just milking more and more coin from diehards.



*Well, not entirely. If I were the Club then I would look at setting up two or three funds that people can donate to directly. For instance a fund for the Junior competition and development, a fund for the senior footy club and a 'Community' fund where the money goes through the Club to local charities and projects. The Western Bulldogs in the AFL have done this with great success. You could possibly have one to draw down the debt too, like the Melbourne Demons did.

Something that would take very little effort or expenditure but that would open new stream of revenue, however small.
I think that is a great idea AB, I know I would happily chuck some in when I had spare funds.
 

Mark^Bastard

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I'd also chuck money in.

Would depend on tax though. If I put in $1 and it meant $1 less to pay on the loan, I'd do it. If it meant the government gets taxed, there's overheads etc and then it only takes 30cents off the loan, I wouldn't do it.

The club should just leak the BSB and Account number for the loan hahaha.
 
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I'd also chuck money in.

Would depend on tax though. If I put in $1 and it meant $1 less to pay on the loan, I'd do it. If it meant the government gets taxed, there's overheads etc and then it only takes 30cents off the loan, I wouldn't do it.

The club should just leak the BSB and Account number for the loan hahaha.

Yea I agree with that.
 

Sixgill

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I think the posters on here are not indicative of membership as a whole.

Whilst you and to some extent I may quite happily see membership as a donation, the majority of others will not.

If the club treats it as a donation watch membership numbers collapse.

What I'd really like to see has been mentioned here a few times and that is the promotion of the idea that membership creates community. At the moment, after the initial package, there is the occasional email of team lists that makes me feel connected. This is easily available everywhere else on the internet.


The promise of a members only section of the website has been around for at least two years now and has not eventuated.

This promotion needs to stop being mentioned on official forms because the promise is wearing very thin. I feel a greater connection to this website than I do the official Sharks one. In fact, while I go here multiple times every day, I rarely visit the official page.

Membership can build community, a sense of belonging. Post game interviews, members questions answered by players and staff, genuine opportunities to interact. This happens on their facebook page which has a huge amounts of likes, but what makes those people step up and become members?

As I started with, members of this forum are not an accurate cross section of Sharks fans. The 'donation' line without return isn't going to cut it with people.

Look at it objectively: if I was a first off member who made the step up this year to buy a membership, would I be happy with what I was told I would get and what I actually did get? Did I get value for money? Do I feel connected? Am I a valued member who gets looked after for the season or o I get the feeling that once my money was received I am treated much like everyone else?

I'm pointing out what I believe the views of the masses are. My grandparents, parents and I have pushed a significant amount of money into the club through times that many on here wouldn't remember.

The sense of belonging and appreciated as a member may be inferred and acceptable to this crowd here, but more needs to be done to ensure members get to October and feel like their money was not only appreciated but there were tokens of 'belonging' throughout the season.
 
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Yea it isn't going to cut it for most people but something along the lines of an option not to get the package could be considered.

I think something like the members only section is much more important.

The only time I go on our home page is when I'm buying something tbh.
 

fitz

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I've said for quite some time that the concept of "Sharks Dollars" vouchers / rewards / loyalty program should be investigated.

These could be used at the Sharks Shop, on-line subscriptions & purchasing, postage, extra tickets, Leagues Club meals, at ground facilities, away game tickets, etc.,

Perhaps basic items such as a badge, key-ring or car sticker could be supplied as well.

Given that the estimates are that you get close to a 170% return on vouchers then it has an added flow-on effect.

Obviously, stock control and availability can be an issue.

With such a variety of opinions expressed even just here, I think it's obvious that the Member / Brand-consumer / Fan / Whatever-you-want-to-call them, are looking for tailor-made solutions.
 

Mark^Bastard

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There was a lot of talk of not pandering to facebook and having members only areas, but at the moment facebook seems to get more content than anyone.

Even the twitter account often just links to the facebook page, which in turn links back to the official site.
 

mtk

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A members-only section of the website would quite possibly be a waste of the club's resources. They made attempts a few years ago during the Stuart/Fisk era, but it quickly fizzled out.
For it to be successful, how many people would regularly have to log in? Would it need hundreds, or thousands per week to be viable?
A few years ago, Trent Barrett had a thirty minute video chat. Only one other fan was in 'attendance.' I struggled to come up with eough questions to fill in the time.

Unfortunately, content takes a long time to produce, whether its articles, audio or video and to publish it only to a handful of members who bother to log in would be an unfortunate waste.

I love the idea of a members-only section, but can't see the value....
 

Mark^Bastard

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That's fair enough.

I'd rather they scrap the idea than talk about it every year and not do it.

For example, this 'ask the coach' business. It's open to every manner of retard on Facebook and they ask the worst questions, but the Sharks take 5 of those poor questions to the coach because they're easy to answer.

Surely members should get some sort of preference in things like that?

We were told we would, and that Facebook people wouldn't be treated so well from now on, but instead they get the red carpet treatment again.

I even think the club should come and be active here, while this place also maintaining its independence.
 

jeebazz

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Discounted tickets to away games would be good but I guess that's what the CSSC is for
Whatever they do with the memberships for next year... the Flexi 5 is defs a keeper!
 

snowman

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Discounted tickets to away games would be good but I guess that's what the CSSC is for
Whatever they do with the memberships for next year... the Flexi 5 is defs a keeper!

really? im not so sure about that.

they run fantastic bus trips, but the discounted ticket rate is far fetched
 
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