So we don't try?
Larger fanbase = more money coming in, through merch, membership, sponsorship etc.
The younger generations don't care for tribalism, we are going to be dealing with a newer audience that needs a much different approach. Its evident in the players aswell.
Tribalism means nothing and nostalgia means nothing to this new generation. Its a transactional, digital and flashy audience, where you need to market excitement, youth, trends to capture them.
Honestly we had it in the late 90s, we really did, Saturday nights at Shark park with those Pepsi jerseys and such an exciting team to watch.