I really like the system if they can get it right, and I think it has improved a lot from last year. Much better than getting a whole stack of extra key rings and pins and caps that I rarely used.
I wouldn't envy either the membership team or the Mber+ developers, considering all the variations in membership packages/credits (adults/kids/concessions/stands), people adding new memberships at any time, people changing memberships, Christmas deadlines etc.
Things that improved:
- Delivery time was extremely fast
- The site crashed last year when going through payment step, all working fine this year
- Process for selecting entitlements was clearer
- More emails and reminders, including when I added extra memberships.
- Delivery emails were better (went through Aus Post system).
Things that could still be improved:
- The website was still very slow on launch, and Mber+ people need to work on that. When I logged in again recently, it was quite OK and usable. But the initial experience would deter a lot. Maybe send out the initial emails in phases, so it doesn't get overloaded all at once.
- If you have multiple memberships, add a button that allows a single choice of "Default Member Pack" or "Customized". Rather than the current system where you have to click through all the Entitlement selections, and choose for each. Which can be extremely slow if website is slow.
- Cart should be saved between sessions, including the entitlement selections
- Show remaining credit as you add cart items.
- And obviously if there is a deadline for selection, show it!
And wish list:
- Add different styles of product, e.g. different member caps, different drink bottles (they had different styles last year)
- Some personalization options would be cool, e.g. add your name to a backpack, or add membership tenure to stickers