I thought it would be a good time to share a few ideas for next years membership.
Start promoting before the end of this season
Hopefully, we should get a decent crowd for the cowboys game. With the potential for an even better season next year we'd be crazy not to capitalize while there are so many potential members at the game.
Recognition of long-term membership
For ticketed members of say 10 years or more have a 10% discount on membership or some exclusive item of merchandise. Make it a "10 Year Club"
Better quality members pack
This is one aspect I was disappointed with this year. It was okay for kids, but not adults. Personally, I think the minimum should be a decent quality cap, decent keyring and a fixture card. Most people wouldn't mind paying a little extra. Or better, make the Sharks net pack an optional extra on top of a ticket only membership.
Game Day Benefits
I don't think there are any at the moment. Something like:
Exclusive lounge/bar
Food/drink discounts
Priority queues
Reciprocal rights with other clubs
For teams we play twice, we get GA admission to their ground when we play, in return for their members getting GA admission to Toyota when they play here.
Better communication
Last summer I had a Sydney Thunder membership and appreciated the direct emails giving updates on members packs etc. Not everyone checks facebook and forums regularly.
Generally, I was happy with membership this year, but we need to keep coming up with new ideas to keep attracting members.
Start promoting before the end of this season
Hopefully, we should get a decent crowd for the cowboys game. With the potential for an even better season next year we'd be crazy not to capitalize while there are so many potential members at the game.
Recognition of long-term membership
For ticketed members of say 10 years or more have a 10% discount on membership or some exclusive item of merchandise. Make it a "10 Year Club"
Better quality members pack
This is one aspect I was disappointed with this year. It was okay for kids, but not adults. Personally, I think the minimum should be a decent quality cap, decent keyring and a fixture card. Most people wouldn't mind paying a little extra. Or better, make the Sharks net pack an optional extra on top of a ticket only membership.
Game Day Benefits
I don't think there are any at the moment. Something like:
Exclusive lounge/bar
Food/drink discounts
Priority queues
Reciprocal rights with other clubs
For teams we play twice, we get GA admission to their ground when we play, in return for their members getting GA admission to Toyota when they play here.
Better communication
Last summer I had a Sydney Thunder membership and appreciated the direct emails giving updates on members packs etc. Not everyone checks facebook and forums regularly.
Generally, I was happy with membership this year, but we need to keep coming up with new ideas to keep attracting members.