I think there have been some great improvements this year, especially with the deal for Platinum members.
What I would like to get every year:
- Exclusive Members Cap or Beanie (Member chooses)
- Members Lanyard
- Members Keyring
- Members Sticker pack with a range of good quality stickers
I think these should be a minimum inclusion every year for every member. I also recommend that this basic pack can be sent out before Xmas so it can be given as a gift. That would really do more to encourage people to buy early and give memberships as gifts. No real incentive at the moment...you may as well wait until the New Year.
On top of that I would do a different, extra item that changes each year. For instance, one year it might be a Members pen, the next a Members coffee mug, the next a Members mouse pad, etc. Not expensive things but just something different that has the Sharks branding and get's it out there.
There are a ton of promotional items that wouldn't cost more than a couple of bucks but would add to the perceived value of the membership. Pencil cases, fridge magnets, car flags, cuff links, beer glasses etc.
I also think that ticketed members should be able to buy drinks at the games at "Members Prices" with their members card. More perceived value!
That's my two cents worth!