Official Cronulla Sharks Board + Management

fitz

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I don't think there is any problem with brand awareness. I think the problem is that people are too aware of the brand.

The brand itself is the problem. It needs a complete overhaul, remediation and rehabilitation. And no, I'm not talking about changing the logo or the jersey.
 

CrankyShark

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I don't think there is any problem with brand awareness. I think the problem is that people are too aware of the brand.

The brand itself is the problem. It needs a complete overhaul, remediation and rehabilitation. And no, I'm not talking about changing the logo or the jersey.
Totally agree. The old adage "all publicity is good publicity" holds true to some extent. Everyone now knows who we are across the entire sporting landscape. The brand now needs to be rehabilitated as you put it.
 

Tatus

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Success is a good way to create this new brand. It's not going to happen anytime soon though. The Americans have it down pat & it's put down to a few things - good players, marketing these players and success. Yankees & the Bulls are a couple good examples. Great players doing great things that set the bar for their team, and unltimitly their brand. People buy Bulls hats because it's a brand, not because of the team. If it weren't for Jordan I'm not sure what their sales would be like. The NRL is lacking in so many qualities that these successful franchises have. One of these is global exposure. We need players like Hayne & Inglis to keep doing what they are doing and for the media to focus on it. The bigger we build our players the more interested sponsors will become and look to push these players and their feets to the world, instead of someone pissing in their mouths.
 

sharks2010

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Cronulla Sharks hailed as club with potential by CEO target Lyall Gorman

NRL lift ban on suspended Sharks coach Shane Flanagan


NRL lift ban on suspended Sharks coach Shane Flanagan
THE lofty ambitions of the Cronulla Sharks is equal to that of the early days at the Western Sydney Wanderers, according to the A-League club’s former chairman.

Lyall Gorman, a prime target to replace Steve Noyce as chief executive, has broken his silence on being linked to the toughest job in the NRL.

Comforted by the return of head coach Shane Flanagan from suspension, the embattled Sharks remain without a CEO after Noyce was recently told his services would be no longer required by a board determined to implement new leadership and a foundation for cultural change, professionalism and sustained success.

FLANAGAN WANTS TO RESTORE PRIDE AT SHARKS

Former Wanderers CEO Lyall Gorman is a possible target for the Cronulla Sharks.
Former Wanderers CEO Lyall Gorman is a possible target for the Cronulla Sharks.

Gorman, the former CEO of Football Federation Australia and the founding chairman of the Wanderers, was reluctant to discuss if he had met with Cronulla management.

“I think it’s disrespectful to talk about any business publicly,’’ Gorman told The Sunday Telegraph. “I’ve been humbled and flattered by approaches from a variety of codes. So on a personal basis, I continue to work through that.’’

Gorman was willing to expand on his view of the Sharks, who are once again wading through another drama, this time relating to club captain Paul Gallen’s offensive tweet.

Hart on NRL's Paul Gallen sanction


Hart on NRL's Paul Gallen sanction
“I’m a sport lover and follow all sports very closely,’’ Gorman said.

“So if you ask me my opinion of the Sharks, they’re a club that has a tremendous future, tremendous potential.

“(They have) been through a challenging time, but the leadership of the board is very positive, it’s strong and very encouraging.

“(The club has) a playing group of huge potential, I know they have four boys in the Australian Schoolboys teams, they have a region which is well recognised for their passion and parochialism.

“And with the right consistent application of vision, values and culture it could be a club that continues to excel year-in, year-out in the NRL.

“So that’s my view of the club. I think it’s got an outstanding potential.’’

Lyall Gorman oversaw the Western Sydney Wanderers’ remarkable entry into the sporting lan
Lyall Gorman oversaw the Western Sydney Wanderers’ remarkable entry into the sporting landscape.

Gorman recently stepped down from the role as executive chairman of the Wanderers after overseeing the $12 million sale of the two-year-old franchise to Primo Smallgoods owner, Paul Lederer.

Gorman recalls the early days of the Wanderers when he needed to rally community support to ensure firstly their birth and subsequent growth, before turning them into one of the A-League’s biggest drawing teams.

Gorman said he could draw a comparison with the football club and what the Sharks were desperately striving to achieve as they embark on their 2015 rescue mission.

“I think the aspiration and ambition and passion that exudes in Western Sydney is also incredibly obvious and untapped to its full potential in the Shire, so there are similarities for sure in that regard,’’ Gorman said.

The Sharks hope to appoint a new CEO within the next fortnight, with interim chief Marcelo Velos currently performing those duties.

Former Wanderers CEO Lyall Gorman is a possible target for the Cronulla Sharks.
Former Wanderers CEO Lyall Gorman is a possible target for the Cronulla Sharks.
 

woody08

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There's no doubt this bloke has all the sports management skills we need to kick start our ailing football club. His credentials at Central Coast Mariners and Wanderers are first class.
The downside, however, is that Keogh is after a CEO who can run the Football Club, the Leagues Club and the Woolooware Shores Development, three completely different skill sets. I don't know if he has this spectrum of skills, then again I don't know if anyone has. I just hope we don't employ some Welsh banker. I know someone else did and he turned out to be completely hopeless.
 

Gards

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Thanks mate, good article. Refreshing to get some positive words from someone outside of the club
 

JimBob

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Atleast he knows who we are, this article gives me hope we may well snag this bloke.

With all the scandals the Sharks have been involved in the past decade, it would honestly surprise me if anyone in Australia that remotely followed sport didn't know who we are.
 

Fozzym

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With all the scandals the Sharks have been involved in the past decade, it would honestly surprise me if anyone in Australia that remotely followed sport didn't know who we are.

It's the part where he says he knows we have four boys in the Australian Schoolboys that caught my eye. He knows quite a lot about us so he must at least be considering us.
 
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It's the part where he says he knows we have four boys in the Australian Schoolboys that caught my eye. He knows quite a lot about us so he must at least be considering us.

Exactly, id say Keogh etc have probably already approached him and given his a bit of a report on the state of the club.

I also like the way he said he doesnt like talking about his professional dealings publicly, seems like a guy with no agenda to me.
 

ben

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If the sharks land gorman it would be an incredible coup.
 

endevour shark

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If the sharks land gorman it would be an incredible coup.

Yes it would be a step in the right direction someone with a very very good proffesional track record is with out doubt what we need.
It would send a good message to potenial sponsors players and their agents...
 
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