I like the idea of being able to choose your add ons outside of the basic pack. Even to a point of instead of getting a hat or scarf or beanie, maybe get a stubbie holder or Sharks Schooner glass for example. I understand the costs aren't equal and would be needed to be factored in.
These are good ideas and things that could be added to the "Member Add-on'" - that is, you would pay for them. Although the stubby holder would be cheap enough to throw in instead of a cap or beanie, I suppose.
I'd even keep the basic pack to a minimum, I don't know about others but I wouldn't use a lot of the things like the lanyard, stickers personally. I'm happy to pay the same amount for those that want them since they're pretty cheap items but for me they're a waste. A key ring and a voucher would be all I'm after, maybe a buy one drink get one free at the Leagues club or something, valid on game days only ?
Keeping the basic pack to a bare minimum is the key. I think you need to have the sticker as you want people to promote the Club. Ideally, every member would display their sticker on their car, which makes people notice how many Sharks members there are. That's why it needs to be a good sticker that people will WANT to display.
Would love a beanie. Please don't make it tacky though.
This is absolutely essential. Anything you give away to members MUST be quality. Otherwise it cheapens the membership experience. For example, it's no good giving people a members cap if they are embarrassed to wear it. Make it quality or don't bother. Of course, everyone tast is different and you can please everyone so keep these things basic and stylish - don't make them too flashy or gaudy. For example, in my opinion, this years capwas good quality but I'm not going to wear a sky blue baseball cap. It's fine for kids and the ladies but I think it looks ridiculous on a grown man.
However, everyone would wear a good quality, black baseball cap with the year and logo on it. Put "Member" on it somewhere and you are done.
Personally, I reckon a good trucker cap is also hard to beat. They pretty much look good on everyone and they are comfortable.