Merch Ideas/Question to those in the know

Art Vandelay

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So i was in the big jersey store in canberra yesterday. they have an online website too. also the "official" retailer for the raiders.

more merch than you can poke a stick at. every team is there.

obviously our jerseys arent going to be ready yet due to the sponsorship and blah blah and thats a whole other issue.


anyway.

have you guys ever noticed how dead**** ordinary the generic merch looks?
like, the stuff made by the league. not ISC or Blades or Nike whatever. but the fan merch. its bloody ordinary. they use the same template and just shove the colours in regardless of how it looks. some clubs look alright but others just awful.

the training gear is pretty good at all clubs but its all ads.

and then theres the jerseys. our sponsor who we thought we had for 2 years is no longer the sponsor. so straight away the kit you bought in july is dated. souths have a giant billboard on the front of their jersey. the star. who wants to ****ing wear that? not my old man (who still wears his 1999 downtow duty free jersey with the NRL bomb logo with black tape over it)

and these things are 150 bucks. thats big money for the average punter.

are the clubs able to do their own merch or is it only done by the jersey manufacturer or the league? ive heard that the clubs dont actually won the logos or some crap like that is that part of the issue?

i was also wondering how feasible this would be at club or code level.

The NRL fan jersey.

you take the jersey design (ie, our hoops jersey)
with the embroided badges on it so it isnt totally best and less.

but heres the kicker. player names and numbers on the back.
works in every sport in the world. #23 Jordan or #21 Sanders, #12 Brady. Iconic jerseys. #24 Bryan etc, #33 Bird.

every player on the squad available. obviously #6 Carney, #13 Gallen etc would be big sellers. #1 Barba. # 1 Inglis etc. you could even have customisable name and number. #69 Jigsaw or # 21 Fitz etc. whatever.

and these jerseys be sold for 100 bucks. not 150. same fabric, no sponsorship on it for the purists but the added thing of "this is my favourite player"

not only that, you could have old players as well. #3 Ettingshausen, #3 Rogers, #13 Clyde far. anyone.

Are the clubs/league allowed to use the players names from eras gone by? would this be something that has to be brought to the RLPA?

i mean, if they revenue shared it and a portion of all the jersey sales went to the players thatw ould be pretty great.

this would probably undercut the revenue from the official jerseys. i dont know. but i think maybe if the fans had a secondary option rather than "well ill buy this sponsor endorsed product and itll be out of date in 2 years"

i mean, the players go out of date too, but i have cherished memories of watching the likes of ET and Peachey etc. i think this would be pretty popular.

reckon it would work?
 

slide rule

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Good suggestion. If the former players could take a small cut from the jerseys, it would be an ongoing income stream in retirement (even if ever so small). That would be a good thing for player welfare.

I agree, the NRL merch is generally rubbish. It really is complete trash for the most part.

I particularly hate the generic stuff. I think the clubs should have more control over their own brand, so that they can tailor it to their own supporter demographic and build an individual identity. I want them to be differentiated. I don’t want to support an NRL franchise; I want to support a Rugby League club. I’m sure most others feel the same as well.

If the clubs had more individuality the diversity would enhance the League IMO. But I really can’t see it happening, because the League is making a lot of money out of the status quo.
 

SharksMichael

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In regards to customised jerseys. I'm pretty sure places that sell jerseys sell numbers and letters so you can put your own name/number on the back. But I see your point Art, that would be a good idea, especially for young kids who probably don't care about the sponsors on the jersey anyway.
 

gando2230

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or instead of the money going to each retired player it could go to the Men of League foundation.
 

SharksMichael

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Another thing about merchanidse. I was at Rebel on Saturday and as usual I looked at the Sharks stuff. Saw a hoodie, thought it looked alright. I considered buying it until I saw the price tag, $70! Then I saw a club polo type shirt that I've seen around before, looks smart, I'd wear it. Also $70! The prices are over the top, especially for the hoodie.
 

Art Vandelay

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yeah see that training jersey is bosss with the gallen on it.

now i know that you can get em done for kids, but i was talking more like straight of the shelf. 100 bucks. the Gallen jersey. or the Barba jersey.

FFS, who here wouldnt buy a sharks jersey with #3 Ettingshausen on it?
 

creg

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I grew up in Bega on the far south coast, and there was a small sports store there which was great for jerseys. they had the official jersey, and then you could pay $10 and they would send it away to get a number and name on it. When I was about 14 I got an Ettingshausen. Still have it to this day and love it
 
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I grew up in Bega on the far south coast, and there was a small sports store there which was great for jerseys. they had the official jersey, and then you could pay $10 and they would send it away to get a number and name on it. When I was about 14 I got an Ettingshausen. Still have it to this day and love it
No such luck in Bega these days, your lucky to even find a store south of Batemans Bay with a jersey in it. Good thing I get all my gear online at the Sharks Store.
 

Addy

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You (Art) were in the Jersey Megastore ( http://www.jerseys.com.au ), dead set my favourite store.

There is one man thing I want back in merchandise-

BRING BACK THE TERRY TOWELLING HATS!!!
 

Art Vandelay

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yeah its pretty good.
you can get heaps of old merch there too from previous years stock
 

Addy

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yeah its pretty good.
you can get heaps of old merch there too from previous years stock

Thats nothing compared to what they used to have. Due to having to move twice in the last year or so they got rid of heaps of old stock.

If you're after old old stock, Ivans Fashions in Civic and Tuggas has some stuff, but despite saying 70% off they're still expensive.
 

Art Vandelay

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hahah

ivans. they are fronts. im sure of it.

bears. nah. not after florimo was trying to leap in our grave in the 09/10 seasons.
let them hibernate some more
 

MD9

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I don't care if they're called the Bears or not, I still think the Central Coast should have a team. That's my opinion anyway.
 

DeathMoth

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pretty much all league merch looks like **** to me. i like the retro jerseys though. perhaps if the league and teams were serious about enhancing their public image through merchandising (totally legit way to go about it), they should put more resources behind the research and design phase. not everyone wants to walk around in some bogan swag that looks like it's been purchased from Crazy Prices or something.
 

Tatus

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Not the right thread but I recently got a Cronulla SnapBack. Top 3 possession just in front of my Yankee hat that I got delivered by a customers mum from USA.
 
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