SF
Mako Shark
Memberships went on sale yesterday: https://www.sharks.com.au/news/2020/10/28/rise-up-for-2021--new-season-memberships-now-on-sale/
There are some good features:
- Members Cap coming back, and better Members pack
- Members signed on for 2021 prior to November 17 will have their packs delivered pre-Christmas
I get the sense though that our membership/crowd numbers are going to be embarrassing if we are allowed full crowds again in 2021. Nobody I talk to seems more inclined to go to Kogarah than they were this year (maybe less inclined given lacklustre finish to the year). It just seems completely off the radar, with most just planning to wait it out until we return to Woolooware.
The membership team will clearly have better insights into numbers/$$$ goals, but I feel like we need to do something a bit more radical for 2021. Maybe have a time-limited pre-Christmas special where multiple kids tickets are free with a paying adult membership (for lower-tier memberships). I realise that runs the risk of upsetting existing paid members, but if we are going to lose money regardless, we may as well try to get crowds at least. Otherwise it feels like it could be a fairly negative year ahead.
Interested in any thoughts...
There are some good features:
- Members Cap coming back, and better Members pack
- Members signed on for 2021 prior to November 17 will have their packs delivered pre-Christmas
I get the sense though that our membership/crowd numbers are going to be embarrassing if we are allowed full crowds again in 2021. Nobody I talk to seems more inclined to go to Kogarah than they were this year (maybe less inclined given lacklustre finish to the year). It just seems completely off the radar, with most just planning to wait it out until we return to Woolooware.
The membership team will clearly have better insights into numbers/$$$ goals, but I feel like we need to do something a bit more radical for 2021. Maybe have a time-limited pre-Christmas special where multiple kids tickets are free with a paying adult membership (for lower-tier memberships). I realise that runs the risk of upsetting existing paid members, but if we are going to lose money regardless, we may as well try to get crowds at least. Otherwise it feels like it could be a fairly negative year ahead.
Interested in any thoughts...