Jessica Mauboy will replace Bon Jovi for the 2013 Season

[WillyInBris]

Yes well nothing got a hold of me with that add.

 

[HaroldBishop]

I hate to go it alone, but I actually like the ad. Have a look at what it is trying to do and who it is trying to appeal to.

Rugby league is cool amongst your friends
The ad moves between young people in normal places: the country field, to an inner-city park, to a suburban street, to a schoolyard, to a beach.

Rugby league can be enjoyed by kids, it is not only for people who go with their Dad
The people are all young, yet it really doesn't focus on families. Perhaps the marketing of the NRL in the past, desperate to appeal to families, has had a negative impact on the 'coolness' of the game.

Rugby league is fun to watch and play, it is not just about the team
Traditionally, rugby league advertising has put a focus on the fanboy: face paint, jersey, scarf, team hat, flag, arms in the air, shouting. There is none of this in the new ad. This leads back to my first point - it is cool with your friends, not just fanatics

All good points, mtk. I think the main issue for a lot of people is the style of music used to go with the footage. Jessica Mauboy is obviously very talented but I think the song the NRL chose is ordinary to say the least, and that's the thing that tends to stick in your head with these ads.

 

[WillyInBris]

All good points, mtk. I think the main issue for a lot of people is the style of music used to go with the footage. Jessica Mauboy is obviously very talented but I think the song the NRL chose is ordinary to say the least, and that's the thing that tends to stick in your head with these ads.

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[slide rule]

I have to say that I'm glad that they've steered away from the 1980's style rock tune this time. I like 80's rock, but it's becoming a bit dated and the NRL needed to freshen up the image a bit.

In say that though, I don't think that Mauboy was the right choice. She seems like a nice girl and all (not that I follow her music or anything), but at the end of the day she seems a bit boring and meh.

She is the safe image option, but it doesn't blow the mind or anything. She was probably relatively cheap to get too, particularly compared to someone like Bon Jovi.

 

[Addy]

http://www.dailytelegraph.com.au/sp...rtising-campaign/story-e6frexnr-1226587187880

Knight's not featured in new ad, have a cry, NRL tells them they'll get a more Knight-centric commercial for their market.

Now, how is this meant to help Sydney teams who share the same market?

 

[Addy]

aparently you can create your own on nrl.com with clips from you team. i never bothered to look at it,

http://2013.nrl.com/

Here's one I made earlier-

http://2013.nrl.com/v/4048

 

[dylan the villian]

See that's more like it

 

[SharksMichael]

I wish they'd get rid of that Benji field goal against us. We all know that was bull****.

 

[slide rule]

http://2013.nrl.com/

Here's one I made earlier-

http://2013.nrl.com/v/4048

Even in that clip we still probably get scored against more times than we score lol

 

[dylan the villian]

At least it's got stapo's greatest achievment!

 

[oozy]

http://2013.nrl.com/

Here's one I made earlier-

http://2013.nrl.com/v/4048

Nice effort, unfortunately Ray warren is still screaming FergusScUm @00.45 in the audio as stew mills is launching in for a try.
3.5 outta 5.0 limp biskits..

 

[jazza05]

New 2013 NRL Ad. Now featuring more Sharks

http://youtu.be/odVj0AdTICE

 

[19ninety9]

New 2013 NRL Ad. Now featuring more Sharks

http://youtu.be/odVj0AdTICE

Hahahahaha.. Perfect

 

[dylan the villian]

New 2013 NRL Ad. Now featuring more Sharks

http://youtu.be/odVj0AdTICE

hahahaha i was watching it thinking WTF is going on here....then boomtown! haha

 

[Henchmann]

Games gone backwards since the ARLC was put in charge. Bring back news Ltd.

 

[evertonshark]

New 2013 NRL Ad. Now featuring more Sharks

http://youtu.be/odVj0AdTICE

Hahaha

 

[Tatus]

Repped