Financial Support for the Club- Fundraising Structure and/or 3rd Party Sponsorship *Poll Added*

Would you be willing to contribute to a fund for third party sponsorship of a Sharks player in the f

  • Not interested

    Votes: 0 0.0%
  • Yes, up to $52/year ($1/week)

    Votes: 8 10.5%
  • Yes, up to $104/year ($2/week)

    Votes: 10 13.2%
  • Yes, up to $262/year ($5/week)

    Votes: 12 15.8%
  • Yes, up to $520/year ($10/week)

    Votes: 18 23.7%
  • Yes, for more than $520/year ($10+/week)

    Votes: 6 7.9%
  • I would be happy to make a one off contribution

    Votes: 12 15.8%
  • Not sure- I would need more information

    Votes: 10 13.2%

  • Total voters
    76

ABshark

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N.B. This original post has been left here for context - main thread on ownership can be found here. This thread is for discussion of third-party or other managed fundraising.

=====================================================

This is something that has been mulling over in my mind for a while now, and I'm sure its come up in passing more than once- who actually owns the Sharks?

As I understand it, there are two legal entities:

- The Cronulla-Sutherland District Rugby League Football Club Ltd., which is a company limited by guarantee.

- The Cronulla-Sutherland Leagues Club Ltd and Controlled Entities (thanks to fitz and BUZ and this thread here)

A few things in particular have got me thinking about this of late- specifically the cash-flow/debt servicing issues the Leagues Club faces, the Tradies merger proposal and Nathan Tinkler's takeover of the Knights.

Below is a summarised breakdown of the ownership structure of each of the 16 NRL clubs as they stood in 2009, according to a generally unreliable source but one that I think was about right at the time and another one here.

Also, if you're like me and need some background on what the difference is between a 'public company limited by shares' and 'public company limited by guratantee' is etc, a couple of good places to have a look are the Australian Securities and Investment Commission and this straightforward blog here.

One more thing- where I have 'Membership' below, I mean voting membership, rather than season tickets or the like.

Publicly listed companies limited by shares:

Brisbane Broncos
Legal Name: Brisbane Broncos Limited
Legal Status: Public company limited by shares (listed on ASX)
Shareholders: 68.87% News Ltd, 9.79% BXBX Pty Ltd, 6.73% Lake Morepeth Pty Ltd, 14.61% Others *Note: Given the Broncos are a listed company on the ASX, obviously those percentages won't be exact.

Privately listed companies limited by shares:

South Sydney Rabbitohs
Legal Name: South Sydney District Rugby League Football Club Limited
Legal Status: Public company limited by shares
Shareholders: 75% Blackcourt League Investments Pty Ltd (private company limited by shares), 25% South Sydney Members Rugby League Football Club Ltd (public company limited by guarantee)
Membership: Membership of SSMRLFC is inclued with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

St George Illawarra Dragons
Legal Name: St George Illawarra Rugby League Football Club Pty Limited
Legal Status: Private company limited by shares
Shareholders: 50% St George District Rugby League Football Club Limited (public company limited by guarantee), 50% Illawarra District Rugby League Football Club Limited (public company limited by guarantee)
Membership: Application for membership of SGDRLFC is available at St George Leagues Club, application for membership of IDRLFC is available at Steelers Club or http://www.steelers.com.au/membership.html

Wests Tigers
Legal Name: Wests Tigers Rugby League Football Pty Ltd
Legal Status: Private company limited by shares
Shareholders: 50% Balmain Tigers Rugby League Football Club Limited (public company limited by guarantee), 50% Western Suburbs District Rugby League Football Club Limited (public company limited by guarantee)
Membership: Membership on application.

Public companies limited by guarantee:

Canberra Raiders
Legal Name: Canberra District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of CDRLFC is not included with membership packages.

Canterbury-Banktown Bulldogs
Legal Name: Bulldogs Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of BRLC is not included with membership packages. Application for membership is available by sending request to info@bulldogs.com.au.

Cronulla-Sutherland Sharks
Legal Name: Cronulla-Sutherland District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of CSDRLFC is available to purchase with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

Manly-Warringah Sea Eagles
Legal Name: Manly-Warringah Sea Eagles Limited
Legal Status: Public company limited by shares
Shareholders: 41.515% Max Delmage, 41.515% Scott Penn, 16.97% Manly-Warringah Rugby League Football Club Limited (public company limited by guarantee) *NOTE: I'm quite certain that Maz Delmage has since sold some or all of his share of the Sea Eagles to Quantum Energy.
Membership: Membership of MWRLFC is not included with membership packages.

North Queensland Cowboys
Legal Name: Cowboys Rugby League Football Limited
Legal Status: Public company limited by guarantee
Membership: CRLF is owned by the Cowboys Leagues Club. Membership of leagues club is included with all adult membership packages.

Parramatta Eels
Legal Name: Parramatta District Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of PDRLC included with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

Penrith Panthers
Legal Name: Penrith District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Not sure if membership of PDRLFC is included with membership packages.

Sydney Roosters
Legal Name: Eastern Suburbs District Rugby League Football Club Ltd
Legal Status: Public company limited by guarantee
Membership: Membership of ESDRLFC is not included with membership packages.

Privately owned companies:

Gold Coast Titans
Legal Name: Gold Coast NRL Pty Ltd
Legal Status: Private company limited by shares
Shareholders: Unknown, but including Michael Searle

Melbourne Storm
Legal Name: Melbourne Storm Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: MSRLC is owned by News Ltd. Not available to supporters.

Newcastle Knights
Legal Name: Newcastle Knights Limited
Legal Status: Unclear as yet- possibly similar to the Titans, but obviously owned by the Tinkler Sports Group (TSG).
Membership: Fully controlled by TSG.

New Zealand Warriors
Legal Name: New Zealand Warriors Limited
Legal Status: Unclear, but owned by NZ rich guy, Eric Watson, and perhaps others (?)
Now, it seems to me that the Club has made great strides forward in securing our future on a long term basis with the development, and has made some changes to keep us afloat short term, but we are still looking to shore up our prospects over the medium run- the next 12-36 months- especially in terms of cash flow and servicing the debt.**


Of course another thing to happen recently was the Green Bay Packers winning the Superbowl over in the US. If you don't know much about the Packers, they are a unique outfit in American sport- here are some facts:

- Unlike every other sports franchise in the USA, they are publicly owned (by 112,158 shareholders who between them hold about 4.7 million Green Bay Packers stocks)

- Shares of stock include voting rights, but the redemption price is minimal, no dividends are never paid, the stock cannot appreciate in value (though private sales often exceed the face value of the stock), and stock ownership brings no season ticket privileges.

-No shareholder may own over 200,000 shares, a safeguard to ensure that no individual can assume control of the club. To run the corporation, a board of directors is elected by the stockholders.

- As written in to the original, 1923 guidelines, were the corporation to be sold then the proceeds would go to building a 'proper soldier's memorial'- so there is not incentive for anyone to try and windup the team

- They hail from Green Bay Wisconsin, a town of about 90 000 people, and sell out their 100 000 seat home ground in Green Bay every single week. (And that's not counting the thousands who sit outside the stadium tailgating, unable to get in)

- Over their history, they have had four separate floats of shares which have saved them during dire financial times and, most recently in 1997-98, funded the redevelopment of the area around their home ground, Lambeau Field.

- As with our club but unlike other American franchises who are owned by tycoons and are run to make a profit, Green Bay are run with the intent to a) stay solvent and b) field a consistently competitive and successful side.

- They have won 13 League Championships- more than any other team

Source

Also, a really good recent article on the Packers and their history and ideals is here.

In northern Australia, Rugby League has always been the working man's game- honest and unpretentious. Its not made for 'franchises' that can be bought and sold and shifted on a whim like soccer, NFL, Super Rugby or- heaven forbid- Twenty20 Cricket. Its about local players, local fans, tribalism and, most of all, Clubs. Local ownership. And one of the things that I love about our Club is the fact that it reflects that unpretentious identity.


So my question is this- could we put in place an ownership structure similar to that of Green Bay as a way of alleviating our cash flow issues in the short to medium term?

Also, does anyone know if this has this ever been formally considered by the Club, perhaps in the dim, dark past?

Would you buy shares in your Club even though you would not receive any tangible (financial) benefits?



There are obvious issues. At the moment, the Leagues Club holds all the debt, not the football Club, and I'm not clear on how they are legally linked. What, if any, ownership structure would be workable, and whether it would subsequently be possible to prevent shareholders from being personally liable for the Club's debts. Whether there would be enough people, and enough wealthy people to stump up coin to make it worthwhile is obviously also an issue.

However, there is some precedent- the NQ Fury raised more than $1.5m using a similar method in a (failed) recent attempt to keep the club alive, the Ipswich Jets NRL bid have indicated that such a model will be how they progress, and obviously the Dragons and Tigers are structured in a way not far from what I am tentatively envisaging.

Forgive for the length of the post- and congratulations if you've made it this far! I do feel that this is an important issue for us to explore and I want all of the many sharp minds that make this Forum such a great place to have access to some decent information on the issue. And forgive me thrice if you think I've wasted your time and am barking up completely the wrong tree!
:cheers


**Please don't take that summary as gospel- it is purely my bastardised understanding, and I'm more than happy to be corrected.
 

Mark^Bastard

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Wow, I just realised something.

I reckon the average adult full time worker probably gets around 5 grand in super per year.

If we could get 5,000 people to put in 5 grand of their super, that is 25 million dollars.

I would put in 5 grand of my super, especially if I knew 4,999 others would do the same. 25 million would be absolutely massive for the club.

Or how about this, 5,000 Sharks fans put in $100 each per year as a 3rd party sponsor, giving us $500,000.00 to spend on player 3rd party payments. That's heaps of money about the cap, should be enough to get two marquee players (250k by the club 250k by us). $100 a year to make the club glamour is nothing. $2 a week. Surely 5,000 fans would be up for that?

Man, we really need to get organised. PROPER organised, and do this ****.
 

snowman

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Wow, I just realised something.

I reckon the average adult full time worker probably gets around 5 grand in super per year.

If we could get 5,000 people to put in 5 grand of their super, that is 25 million dollars.

I would put in 5 grand of my super, especially if I knew 4,999 others would do the same. 25 million would be absolutely massive for the club.

Or how about this, 5,000 Sharks fans put in $100 each per year as a 3rd party sponsor, giving us $500,000.00 to spend on player 3rd party payments. That's heaps of money about the cap, should be enough to get two marquee players (250k by the club 250k by us). $100 a year to make the club glamour is nothing. $2 a week. Surely 5,000 fans would be up for that?

Man, we really need to get organised. PROPER organised, and do this ****.


I would be up for this Mark.

I also suggested last year the $10 a week to the club for 3rd party sponsor ship. $520 a year, x 5000 people... do the math!
 

slide rule

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Wow, I just realised something.

I reckon the average adult full time worker probably gets around 5 grand in super per year.

If we could get 5,000 people to put in 5 grand of their super, that is 25 million dollars.

I would put in 5 grand of my super, especially if I knew 4,999 others would do the same. 25 million would be absolutely massive for the club.

Or how about this, 5,000 Sharks fans put in $100 each per year as a 3rd party sponsor, giving us $500,000.00 to spend on player 3rd party payments. That's heaps of money about the cap, should be enough to get two marquee players (250k by the club 250k by us). $100 a year to make the club glamour is nothing. $2 a week. Surely 5,000 fans would be up for that?

Man, we really need to get organised. PROPER organised, and do this ****.

We're lucky to even pull 5,000 members though, and they can see some kind of tangible personal return for the money they pay in a season ticket or merchandise.
 

Mark^Bastard

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Fair enough. However I consider it a bit of a different proposition. For example let's look at the $60 net membership.

$60 buys you a scarf, a keyring, a sticker, and the knowledge that you're supporting the Sharks with a bit of money, presumably this money is important to the Sharks but who knows specifically what it's used for.

$100 buys you the knowledge that the Sharks say retain Snowden and buy Idris. Your $100 allows the club to actually REALLY compete for players.

I know which one I consider better value for money.
 

Nicholas2230

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You can't just invest your super as you wish... There is alot of legislation regarding superannuation. You would need to set up self managed super funds and then jump through a ton of hoops and I doubt we could get it through as the investment pays no dividend and doesn't appreciate even of we could the costs would be overwhelming I think donating the $$ would be better and more cost effective.
 

Jasonstevenswedgie

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awesome ideas both of them.
Would it be possible get a sharks unlimited third party sponsorship scheme happing? may only be a small amount to start with but it all helps
 

snowman

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How would you get something like that up and running?
How would you reach out to our members to do it?
I'm all for it, a few other sharks fans gave the nod and said they would... How do you get the ball rolling on something like this?
 

Mark^Bastard

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It couldn't be run by the club. I think the very first step would be to organise a group to set up the company structure and any marketing to get the word out there. It'd basically require three different roles to start. Someone to handle the business side (e.g. an Accountant), someone to handle the marketing (website and grass roots initiatives) and someone with the knowledge of the NRL salary cap etc.
 

gando2230

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Didn't we have "Sharks bonds" back when they were building the leagues club? I seem to remember something about them being available.

And isnt that what the Plaque wall now and the old bricks with the fans names engraved on to the walkway are about raising money for the club?
 

fitz

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I think anything of the Third Party variety would have to be exceptionally well thought-out and completely and utterly open and transparent and could not be attached in any way shape or form to the Club.

I'm sure the salary cap auditors would be scrutinising it with a full scrute.

I'm sure we all agree that we wouldn't want to see a repeat of the Beyond Sharks Foundation and the embarrassment and ridicule that it brought to the Club.
 

Mark^Bastard

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To be honest, the bar is pretty low as far as transparency goes with this sort of thing. Look at the way the Broncos do it, and the way Tinkler will be doing it. Everyone knows where the money comes from and everyone knows that it is 'legal' cap rorting. I think a grass-roots way of doing the same will be seen as a positive thing, but either way to be honest as long as it passes the salary cap checks I don't give a crap what people think of it. I know for a fact it's more legitimate than the ways others are doing it.
 

sharkiesboomboomboom

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I would definitely be up for something where we could contribute an amount each week. Some may only be able to afford a couple of bucks, while others may be able to afford more but if you could set it up so that it came out automatically from your pay or bank account, you'd barely notice it.

For example, if every member on here contributed $10 a week @ 1862 members = $968240 per year. If we can rope another 2000 members from the facebook group at the same amount that would be an extra $1,040,000 per year. An extra $2 million wouldn't go astray, I'm sure!

Obviously this number of people may not contribute but surely it's worth a try, especially with the success that this forum has had in the past in getting the job done with other projects. You never know...there may be more than that number willing to contribute and the $$$ could be even greater.
 

The Shire

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I would be in for what ever gets put forward. right now i would guarantee $1500 a year for the next 10 years. sharks shares would be great and to own the sharks is a dream of mine one day, but a cap on the amount of shares that can be owned is needed, or is it?? Just give me something whereby i can give money to the club i want snowden and idris.

There is also a lot of money wasted in the memberships. who honestly needed a lanyard or a keyring. people would buy the season seats without the incentive of a lanyard.

surely if the next HPU was a third party sponsorship it couldnt be targeted by the nrl.
 

Lumpy

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It could have legs if we can get it going. With the right set up we could really do this. What would have to be done first?
 

The Shire

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It could have legs if we can get it going. With the right set up we could really do this. What would have to be done first?

I think something similar to the HPU. possibly private. maybe even something outside of the forum. someone with business skill, experience and honesty. we should get who ever is willing to commit to an amount of money in the future, to form a "board" that will elect someone to run this.
 
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