Financial Support for the Club- The Football Club, the Leagues Club and Ownership

ABshark

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This is something that has been mulling over in my mind for a while now, and I'm sure its come up in passing more than once- who actually owns the Sharks?

As I understand it, there are two legal entities:

- The Cronulla-Sutherland District Rugby League Football Club Ltd., which is a company limited by guarantee.

- The Cronulla-Sutherland Leagues Club Ltd and Controlled Entities (thanks to fitz and BUZ and this thread here)

A few things in particular have got me thinking about this of late- specifically the cash-flow/debt servicing issues the Leagues Club faces, the Tradies merger proposal and Nathan Tinkler's takeover of the Knights.

Below is a summarised breakdown of the ownership structure of each of the 16 NRL clubs as they stood in 2009, according to a generally unreliable source but one that I think was about right at the time and another one here.

Also, if you're like me and need some background on what the difference is between a 'public company limited by shares' and 'public company limited by guratantee' is etc, a couple of good places to have a look are the Australian Securities and Investment Commission and this straightforward blog here.

One more thing- where I have 'Membership' below, I mean voting membership, rather than season tickets or the like.

Publicly listed companies limited by shares:

Brisbane Broncos
Legal Name: Brisbane Broncos Limited
Legal Status: Public company limited by shares (listed on ASX)
Shareholders: 68.87% News Ltd, 9.79% BXBX Pty Ltd, 6.73% Lake Morepeth Pty Ltd, 14.61% Others *Note: Given the Broncos are a listed company on the ASX, obviously those percentages won't be exact.

Privately listed companies limited by shares:

South Sydney Rabbitohs
Legal Name: South Sydney District Rugby League Football Club Limited
Legal Status: Public company limited by shares
Shareholders: 75% Blackcourt League Investments Pty Ltd (private company limited by shares), 25% South Sydney Members Rugby League Football Club Ltd (public company limited by guarantee)
Membership: Membership of SSMRLFC is inclued with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

St George Illawarra Dragons
Legal Name: St George Illawarra Rugby League Football Club Pty Limited
Legal Status: Private company limited by shares
Shareholders: 50% St George District Rugby League Football Club Limited (public company limited by guarantee), 50% Illawarra District Rugby League Football Club Limited (public company limited by guarantee)
Membership: Application for membership of SGDRLFC is available at St George Leagues Club, application for membership of IDRLFC is available at Steelers Club or http://www.steelers.com.au/membership.html

Wests Tigers
Legal Name: Wests Tigers Rugby League Football Pty Ltd
Legal Status: Private company limited by shares
Shareholders: 50% Balmain Tigers Rugby League Football Club Limited (public company limited by guarantee), 50% Western Suburbs District Rugby League Football Club Limited (public company limited by guarantee)
Membership: Membership on application.

Public companies limited by guarantee:

Canberra Raiders
Legal Name: Canberra District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of CDRLFC is not included with membership packages.

Canterbury-Banktown Bulldogs
Legal Name: Bulldogs Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of BRLC is not included with membership packages. Application for membership is available by sending request to info@bulldogs.com.au.

Cronulla-Sutherland Sharks
Legal Name: Cronulla-Sutherland District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of CSDRLFC is available to purchase with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

Manly-Warringah Sea Eagles
Legal Name: Manly-Warringah Sea Eagles Limited
Legal Status: Public company limited by shares
Shareholders: 41.515% Max Delmage, 41.515% Scott Penn, 16.97% Manly-Warringah Rugby League Football Club Limited (public company limited by guarantee) *NOTE: I'm quite certain that Maz Delmage has since sold some or all of his share of the Sea Eagles to Quantum Energy.
Membership: Membership of MWRLFC is not included with membership packages.

North Queensland Cowboys
Legal Name: Cowboys Rugby League Football Limited
Legal Status: Public company limited by guarantee
Membership: CRLF is owned by the Cowboys Leagues Club. Membership of leagues club is included with all adult membership packages.

Parramatta Eels
Legal Name: Parramatta District Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: Membership of PDRLC included with all adult membership packages. Voting rights are granted after 3 years consecutive membership.

Penrith Panthers
Legal Name: Penrith District Rugby League Football Club Limited
Legal Status: Public company limited by guarantee
Membership: Not sure if membership of PDRLFC is included with membership packages.

Sydney Roosters
Legal Name: Eastern Suburbs District Rugby League Football Club Ltd
Legal Status: Public company limited by guarantee
Membership: Membership of ESDRLFC is not included with membership packages.

Privately owned companies:

Gold Coast Titans
Legal Name: Gold Coast NRL Pty Ltd
Legal Status: Private company limited by shares
Shareholders: Unknown, but including Michael Searle

Melbourne Storm
Legal Name: Melbourne Storm Rugby League Club Limited
Legal Status: Public company limited by guarantee
Membership: MSRLC is owned by News Ltd. Not available to supporters.

Newcastle Knights
Legal Name: Newcastle Knights Limited
Legal Status: Unclear as yet- possibly similar to the Titans, but obviously owned by the Tinkler Sports Group (TSG).
Membership: Fully controlled by TSG.

New Zealand Warriors
Legal Name: New Zealand Warriors Limited
Legal Status: Unclear, but owned by NZ rich guy, Eric Watson, and perhaps others (?)

Now, it seems to me that the Club has made great strides forward in securing our future on a long term basis with the development, and has made some changes to keep us afloat short term, but we are still looking to shore up our prospects over the medium run- the next 12-36 months- especially in terms of cash flow and servicing the debt.**


Of course another thing to happen recently was the Green Bay Packers winning the Superbowl over in the US. If you don't know much about the Packers, they are a unique outfit in American sport- here are some facts:

- Unlike every other sports franchise in the USA, they are publicly owned (by 112,158 shareholders who between them hold about 4.7 million Green Bay Packers stocks)

- Shares of stock include voting rights, but the redemption price is minimal, no dividends are never paid, the stock cannot appreciate in value (though private sales often exceed the face value of the stock), and stock ownership brings no season ticket privileges.

-No shareholder may own over 200,000 shares, a safeguard to ensure that no individual can assume control of the club. To run the corporation, a board of directors is elected by the stockholders.

- As written in to the original, 1923 guidelines, were the corporation to be sold then the proceeds would go to building a 'proper soldier's memorial'- so there is not incentive for anyone to try and windup the team

- They hail from Green Bay Wisconsin, a town of about 90 000 people, and sell out their 100 000 seat home ground in Green Bay every single week. (And that's not counting the thousands who sit outside the stadium tailgating, unable to get in)

- Over their history, they have had four separate floats of shares which have saved them during dire financial times and, most recently in 1997-98, funded the redevelopment of the area around their home ground, Lambeau Field.

- As with our club but unlike other American franchises who are owned by tycoons and are run to make a profit, Green Bay are run with the intent to a) stay solvent and b) field a consistently competitive and successful side.

- They have won 13 League Championships- more than any other team

Source

Also, a really good recent article on the Packers and their history and ideals is here.

In northern Australia, Rugby League has always been the working man's game- honest and unpretentious. Its not made for 'franchises' that can be bought and sold and shifted on a whim like soccer, NFL, Super Rugby or- heaven forbid- Twenty20 Cricket. Its about local players, local fans, tribalism and, most of all, Clubs. Local ownership. And one of the things that I love about our Club is the fact that it reflects that unpretentious identity.


So my question is this- could we put in place an ownership structure similar to that of Green Bay as a way of alleviating our cash flow issues in the short to medium term?

Also, does anyone know if this has this ever been formally considered by the Club, perhaps in the dim, dark past?

Would you buy shares in your Club even though you would not receive any tangible (financial) benefits?



There are obvious issues. At the moment, the Leagues Club holds all the debt, not the football Club, and I'm not clear on how they are legally linked. What, if any, ownership structure would be workable, and whether it would subsequently be possible to prevent shareholders from being personally liable for the Club's debts. Whether there would be enough people, and enough wealthy people to stump up coin to make it worthwhile is obviously also an issue.

However, there is some precedent- the NQ Fury raised more than $1.5m using a similar method in a (failed) recent attempt to keep the club alive, the Ipswich Jets NRL bid have indicated that such a model will be how they progress, and obviously the Dragons and Tigers are structured in a way not far from what I am tentatively envisaging.

Forgive for the length of the post- and congratulations if you've made it this far! I do feel that this is an important issue for us to explore and I want all of the many sharp minds that make this Forum such a great place to have access to some decent information on the issue. And forgive me thrice if you think I've wasted your time and am barking up completely the wrong tree!
:cheers


**Please don't take that summary as gospel- it is purely my bastardised understanding, and I'm more than happy to be corrected.
 

Mark^Bastard

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Best post ever.

To answer your question, I would invest my super into owning shares of The Sharks. I sort of have a beef with super anyway.
 

kiwishark

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I have asked in the past Mark if I could invest my Super in the Sharks, it is sitting in Oz and I would love to help!!!
 

SharkLabelSociety

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I would gladly invest in the Sharks if I had the money. I have a mate who owns shares in the Packers - he flies from LA to Green Bay every time they vote.
 

slide rule

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Don't know if it has been considered before.

I'd certainly buy in, but I'm not sure if it would have wide spread appeal, given no (or minimal) dividend.
 

Sixgill

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Can somebody who knows those in the Sharks please pass this on.

Members here have shown that we can support the Sharks with small ventures like player jerseys and hpu vests.

I think we are also capable of this.

I would buy shares in the Sharks with no promise of dividend return or appreciation.
 

Mark^Bastard

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Don't know if it has been considered before.

I'd certainly buy in, but I'm not sure if it would have wide spread appeal, given no (or minimal) dividend.

I'm in my 20's and have a mortgage, and pretty much the best investment strategy for me at the moment is paying down the mortgage as quick as possible, as any safe investment + tax on that investment is not going to be a high enough interest earner to offset the mortgage rate I'm paying.

Yet the government forces me to put money into super, which is pretty much an invented scheme to see somewhat compulsory investment into the companies that I believe exist to exploit us in unethical ways. Whether it's a bank, or Telstra, or whatever. After fees and red tape, and given all of the rules around super, the money that goes in there may as well not exist for me. I plan to secure my financial future for when I retire by other means, and by the time I'm at retirement age, retirement age will probably be in the late 70's anyway, which is 50 years from now for me. I really hate the idea of spending the next 50 years of my life working, with 9% of my hard work going towards some companies that I hate so that I can get some bull**** dividends or whatever and then in 50 years all the super laws have probably changed anyway and I'll probably get taxed on it all on the way out or something like that anyway.

I'd honestly rather kiss it good by and give it to the Sharks. I would get the immediate 'good feeling' of it, where as at the moment the idea of super gives me a bad feeling. I mean at the moment I literally feel like super is me giving welfare to ****wits I hate. I know I have options with my super, but I'm talking collectively across society. How many Telstra investors are actually just hard workers with super, the kinds of people Telstra sack when they outsource to India. The kinds of people that Telstra rort with their ****ty services and wholesale monopolies. I'm just using Telstra as an example by the way.

Let me give the money to the Sharks! Even if I never see a financial return I'll get a non-tangible return instantly!
 

Lumpy

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That is a great post AB, I love the idea. I think it could work and I would be keen to see the idea floated as a real option to help the club. We would be the first club to do so in the league.

I am really keen to see this idea pushed to the board. Fitz is that something you could do?
 

fitz

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...Fitz is that something you could do?

I'm sure the Members of the Board keep a very close eye on the fan and member community's engagement with the Sharks including (amongst other channels) sharksforever.com

I think it's great that intelligent topics of discussion such as this are brought to the table on this forum.

To a large extent, it's what this forum is really intended to be about and not all the juvenile dribble that pollutes the place.

Hopefully the more quality discussion that occurs here the more likely it is that ideas that are generated here will be taken seriously.

To AB... thank you for tabling what I consider to be one of the best posts that I've seen. It certainly is food for thought and should engage meaty discussion.

Apart from the interesting business modelling, something that immediately sprung to my mind is the opportunity to set up sister-club arrangements with professional sports organisations across the world. Obviously, there is a lot that we can learn from how others do things.

Anyway, great thread and hoping to see lots of lively discussion.

Cheers!
 

davetherave

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Didn't we have "Sharks bonds" back when they were building the leagues club? I seem to remember something about them being available.
 

Dan-ce

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This would be awesome, I would certainly be in for this.

Fantastic post. Would be really interested to know if this could be pulled off on a smaller scale to the packers model.
 

slide rule

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It would be good if a certain number of shares entitled the holder to either a season pass or even a couple of tickets to a game.
 

The Shire

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I would be in for what ever gets put forward. right now i would guarantee $1500 a year for the next 10 years. sharks shares would be great and to own the sharks is a dream of mine one day, but a cap on the amount of shares that can be owned is needed, or is it?? Just give me something whereby i can give money to the club i want snowden and idris.

There is also a lot of money wasted in the memberships. who honestly needed a lanyard or a keyring. people would buy the season seats without the incentive of a lanyard.

surely if the next HPU was a third party sponsorship it couldnt be targeted by the nrl.
 

Fitzy2513

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I brought a share in a ski lodge over 10 years ago. The basis was a one off payment of $5000 for the share. There are a limited number of shares, can't recall the exact number the it was under 200. There are never any more or any less. If I want to on sell it I can and the price I get goes directly back to me. Now, I don't get a dividend each year but what I get in a shareholder rate which includes my wife and kids. This rate is half price for a weeks ski in out, accomodation and meals.
Obviously someone who is smarter then me has done the sums and worked out that if I still pay half price, the lodge will still be making a profit.
Maybe we do set up a share structure, get the initial influx of money, limited the shares as AB suggested but still work out that bottom line so that the club never losses out. Your share buys your seat or whatever, and after 5, 10 years you are in front as you are only pay half price.
 

gosharkies

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great post, i would definately invest in the sharks. i think most shark fans would particulary if any cash invested was to be used to pay down debt & help make us more competive.
why not have say 13 million 1 dollar shares with all money raised to pay off debt, so that the leagues can increase grants to the football without concern of restrictions from bank. if this idea was used all fans could invest, & continue to invest. maybe incentives like share holder only functions with players, maybe shareholders jersey available to buy, maybe thankyou letter of support letter similar to the et signed letter with wall of support.
maybe different levels of share ownership gives different privillages for the owner, for example buy atleast 100 shares @ $1 each & you can buy a shareholders jersey.
50 shares @ $1 each free poster
250 shares thankyou letter signed by gallen
1000 shares free signed framed picture of favourite player share holders edition
5000 shares free signed team picture share holders edition

Wow, I just realised something.

I reckon the average adult full time worker probably gets around 5 grand in super per year.

If we could get 5,000 people to put in 5 grand of their super, that is 25 million dollars.

I would put in 5 grand of my super, especially if I knew 4,999 others would do the same. 25 million would be absolutely massive for the club.

Or how about this, 5,000 Sharks fans put in $100 each per year as a 3rd party sponsor, giving us $500,000.00 to spend on player 3rd party payments. That's heaps of money about the cap, should be enough to get two marquee players (250k by the club 250k by us). $100 a year to make the club glamour is nothing. $2 a week. Surely 5,000 fans would be up for that?

Man, we really need to get organised. PROPER organised, and do this ****.

i be in that

Fair enough. However I consider it a bit of a different proposition. For example let's look at the $60 net membership.

$60 buys you a scarf, a keyring, a sticker, and the knowledge that you're supporting the Sharks with a bit of money, presumably this money is important to the Sharks but who knows specifically what it's used for.

$100 buys you the knowledge that the Sharks say retain Snowden and buy Idris. Your $100 allows the club to actually REALLY compete for players.

I know which one I consider better value for money.

i be prepared to spend more than $100 a year if meant keeping snowden & signing idris
 
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ABshark

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Thanks for your responses guys! I’m really glad to see that I’m not the only one interested in where this kind of thinking could take us.

It seems to me that we’ve kind of diverged in to two ideas at the moment- one about a possible supporter led purchase of the Football Club, and another about setting up some sort of fund that would directly aid the Club in its endeavours.

So, with that in mind:

----------------------------

Sharks Fans as potential sponsors

Moved here

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Ownership of the Club

Please correct me if I’m wrong, but my understanding of the current legal situation is that the Football Club and Leagues Club are separate entities, though they share the same Board of Directors. Also, as it stands the Football Club is legally a 'private company limited by guarantee' which means that it has Members (those who purchase voting rights). As far as I know, up until last week the Knights had were structured similarly. Now, the actual act of purchasing the Club is tricky- who would the proceeds go to? They cannot actually go to the Club, because it is the thing being purchased (just like when you sell your house, your house doesn't get the proceeds- you do). Hence, I imagine the Club's Constitution contains details of where the proceeds would go in the event of the Club being sold- perhaps the Cronulla-Sutherland Junior League, the Leagues Club or some charity.

(By the way- does anyone have a copy of the Club’s Constitution? That would clarify a lot of these details.)

Anyway, what I imagine happened at Newcastle was that the Knights Members sold the Club to Tinkler for a nominal sum- say, $1, under the proviso that he guaranteed up to $100 million in revenue for ten years etc.

I may be wrong, but conceivably our Club could be sold too - given Member approval. Depending on what happened I imagine it would become either a 'public company limited by shares' (e.g. Manly Sea Eagles) or a 'private company limited by shares' (GC Titans).

The question then is- what would the price be? And would there be enough people and enough money to pay that price?

It would be good if a certain number of shares entitled the holder to either a season pass or even a couple of tickets to a game.

That's a good point slide, and it comes down to value for money- what would people get in return for owning a part of their Club. I was reading an old NQ Fury Forum thread here from back when their Club began doing something similar to this. One of their posters suggested that all owners get a free GA season ticket each year and initially I liked that idea. However, if that were to happen then the actual share price would the have to be quite high in order to off set the revenue the Club would miss in terms of ticket sales. So perhaps some form of discount on season seats and merchandise would be better?

To be honest, the Fury proposal looked more like a glorified, extremely expensive Membership to me because you had to re-purchase your shares every three years and you weren't given a specific stake in the Club. I suspect that's because they both didn't think they had the numbers to just sell ordinary shares, and they wanted to make it an ongoing revenue stream. What I’m talking about is a one off purchase after which you have your shares for life (and after). That wouldn’t prevent more shares being floated in the future though.

---------------------

I do kind of wonder that if a different form of ownership was possible then the Board would have considered it themselves, given the financial nous and experience they have. On the other hand, the Board could never suggest to the fans that they set up their own Trust Fund or the like and contribute money to the Club- it isn't Damien Irvine or any of the other Directors place to suggest that- it would have to start with the fans, as a grass-roots movement.

It seems to me that we're a bit limited by our legal and financial knowledge- is anyone out there a legal eagle or financial planner or have links to one? Or know a Sharks fan who is?

I'm loving the enthusiasm, but I think we need to take some time and do some research to get our heads around all of this if we want to be serious about it.

:cheers Cheers folks, thanks for your time again!

------------------------------

Apart from the interesting business modelling, something that immediately sprung to my mind is the opportunity to set up sister-club arrangements with professional sports organisations across the world. Obviously, there is a lot that we can learn from how others do things.

Don't get me started mate... Tinkler's best idea is to get all of the Newcastle region's sporting entities working together. I would love to see the Sutherland Shire Netball Association, Sutherland CC, the Sutherland Shire Football Association, Shire Baseball, the various surf-clubs and so on all as part owners of our Football Club. The Sharks ought to be seen and used as the flagship for the Shire and Shire sport, nationally and internationally.

I really like the debt demolition idea adopted by the melb demons. is that something that could be organised through the club im sure that the club could wipe off thousands through this. reminds me of that la-0dy at the vote who was almost crying

That is a very good point mate, I hadn't thought of that. We should look in to what they did and how.
:good:
 
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Mark^Bastard

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after seeing what the cows fans have done, we should be able to set up a fund for a marquee player allowance...

but, say we went for idris... and we got him with out fund at 250k for 3 years...
does this mean every year for 3 years, we need to each coff up $100 to pay idris his wage, and then another $100 for the next marquee player we want?

Yeah but you only really need one or two marquee players each year so the money should always be similar each year.

Even 50 grand a year as a 3rd party payment could make a massive difference to the team I reckon.
 

snowman

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mate, if we signed idris one year, cronk the next, and cameron smith the next, i would fork out 500 bucks a year...

so, how do we get this process rolling?

surely if we made some kind of fund, we could get into a process of debt demolition (nice line nikki) and a marquee fund.
 

ABshark

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AB, to be honest I'm not interested in buying the club. From what I understand at the moment the club is sort of owned by the members anyway.

However, I'm interested in being a co-operative 3rd party sponsor.

What you have posted is absolutely correct, however Tinkler will be using his mining contacts to give Snowden 3rd party deals that don't come under the marquee allowance. Brisbane also do this, Lockyer is on 250k a season in the cap. It's not in the spirit of the game and yes it is cheating but others are doing it already. There is no reason why our payments couldn't be genuine 3rd party ones.

Guys just a note, the entire purpose of this is because at the moment clubs are rorting the cap LEGALLY because they are cashed up clubs. The NRL allow this. We are not a cashed up club with connections. If we want to even be on a level playing ground with these clubs we need to spend more on marquee players. Although investing money directly into the club is a good idea, the club will still be limited by the salary cap and will still not be competitive to the extent that these other clubs are (including the Knights now that Tinkler has control).

So paying for juniors is a nice idea but it's completely different to what I'm suggesting.

Mark,

As I said above I like the premise of a supporters' fund for keeping players at the Club, but at this stage I really feel that we don't know enough about how the salary cap works with third party payments and the exact rules. We're in the dark. How could we find out more?

Also, my initial thinking more along the lines of ensuring the Club's survival and more specifically, prosperity, in the short to medium run. As it stands, we do 'own' the Club, but only to the extent that you or I buy voting rights each year (in essence, 'join' the Club).

What I am suggesting is restructuring that would allow for us all to be actual, permanent financial owners of the Club, and hence raise a considerable amount of capital in the process which could be used by the Board as they see fit. Such a structure would also allow for further capital raising in the future to help finance major projects such as Stadium works or the like.

If I recall correctly, Football Club voting rights currently cost $35/year and you need to have them for three consecutive years in order to vote on FC matters. That's $105 already!

I think any such plan would have to involve a number of medium sized backers as well as regular supporters. The likes of Dean Treister may be a starting point. The Sutherland Shire Council and the various community Clubs such as Tradies could also be interested given they would then get a seat at the table in terms of running the Club.

In essence, the idea is to turn 'Supporters' in to 'Stakeholders'.

Maybe we start a club called the Great Whites as mentioned before (like the CSSC) it costs $520 per year to be a member or $10 per week, money is used as 3rd party sponsorship towards players and other things as they come round like the HPU for example.

A board would deal with the club and take options to the members to vote on the allocation of funds!

This is another good idea, good stuff kiwi. I think the possibility of some sort of direct debit donation scheme certainly has legs. Again, it couldn't be started by the Club because it would just make it look like it was going under, so it would have to begin with a group of supporters who want to contribute.

I actually think this might be a good way to go about tackling the Club's debt problem- a la the Melbourne Demons' "debt demolition" that was mentioned earlier.
 

fitz

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I think this thread needs to be split into two.

One thread for discussion of AB's original concept and another for the Member-Funded 3rd Party Sponsorship because I think the two ideas are valid but it may be cross-purposed to discuss the two in the same thread
 
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