When commenting on the money he is being offered/paid, it probably should be taken in to consideration that there will be a new broadcast deal in 2023, which means a new CBA being negotiated with new salary cap amounts, squad numbers, exemptions and TPA rules.
Saying "he's only worth X" means absolutely nothing unless you have this context. It's not how much they are earning; it is how much of the team's cap hit they are consuming.
Wade Graham making $500k-$600k in 2017 with no exemptions and no TPAs was using up 7-9% of the Sharks' cap. Nikora making $500-600k in 2023 with a developed player allowance and some TPAs might be around 3-4%.
If Nikora is counting for for 3% of the team cap but getting extras to turn up and promote a local barber, tattooist, car dealer, or brothel - good luck to him. I don't care about that money. I only care if his play justifies the 3%.