I actually agree with shire1976. Good stuff largely isn't news because its what we expect.
But I strongly think that those in the sports media should spend a ****load more time writing about sport and a whole lot less about all the peripheral ****. (Except, perhaps, for taking on sports administrations because they're an important check on that power.)
Example: Cricinfo. They produce regular content, day after day, all round the world, with many fewer games being played than the NRL or AFL. Almost all of what they churn out is interesting, not dumbed down, opinionated without being biased and entirely relevant to the game. There do profile pieces but they're balanced. They call out poor performances but they admit it when they're wrong. The writers' personalities come through but the articles aren't about the writers.
I honestly don't understand what is so hard about it - just write about whatever friggen interests you about the game and chances are it will interest your readers too if you do it well.
If I could take this post out on a date I would do it.