2020 Members pack - No apparel this year?

[bort]

Ideally when renewing online you'd be presented with options. Say you have a $60 membership that comes with a $50 merch voucher. Why not give the option of spending it on a $50 'members pack' with the usual dross, OR $50 on a high quality shirt OR try to upsell them heaps of various packs. Do it all as part of the one process and you won't even hear a peep. Give the option to save it for later or use it on a gift card or donate it to charity or whatever else.

They're definitely going for a lazy tax approach and it'll work and save the club money but at the expense of devaluing our memberships.

Noticeable uptick in difficulty for the club to manage that system though (and thus more expensive). Now every membership they have to worry about who has selected which options.

If it is choice between 'usual dross' or voucher it isn't too much more complicated - do they send you A or B - but the more options the more workload each membership suddenly becomes because instead of a pile of A and a pile of B to stuff in the mail there is also a pile of C and a pile of D and arranging for someone else in the club to make a payment to a Charity and going into the team store to put together 'upsell pack #6' etc etc

Not to say there couldn't be some options but you don't want more than probably 3 at most I would have thought.
Plus the lazy tax is a winning strategy. By just doing the voucher they are using the simplest method for them to manage, with the likely highest financial upside.

 

[Mark^Bastard]

I'm talking about interfacing the membership system to their regular online store. They become a member on submission, the order goes to the store for fulfilment in the usual way. It's not the same as waiting for a batch of the same merch to come in and send it all out at once. Just from a user experience point of view, integrating it together so that you don't feel shortchanged and the club has an upsell option.

 

[Sparkles]

Main reason is that the majority of redemption items like vouchers are never redeemed. High perceived value, low cost. Marketing 101.

 

[HaroldBishop]

Noticeable uptick in difficulty for the club to manage that system though (and thus more expensive). Now every membership they have to worry about who has selected which options.

If it is choice between 'usual dross' or voucher it isn't too much more complicated - do they send you A or B - but the more options the more workload each membership suddenly becomes because instead of a pile of A and a pile of B to stuff in the mail there is also a pile of C and a pile of D and arranging for someone else in the club to make a payment to a Charity and going into the team store to put together 'upsell pack #6' etc etc

Not to say there couldn't be some options but you don't want more than probably 3 at most I would have thought.
Plus the lazy tax is a winning strategy. By just doing the voucher they are using the simplest method for them to manage, with the likely highest financial upside.

We got rid of the biggest lazy tax of all, auto roll over.

Wonder why.

 

[Born&bred]

We got rid of the biggest lazy tax of all, auto roll over.

Wonder why.

I liked the auto rollover

 

[gando2230]

Too many long necks

Nah only VB tins for lunch

 

[creg]

The issue is I have received a merch item and voucher with my interstate/flex-6 membership every year. This year apparently I get neither.

 

[yadam]

A voucher is better for adults. Should be merch for kids.

Kids get a flag (good for the wall only), backpack, wrist band, plus all the adults stuff (pin, voucher, sticker)

 

[yadam]

The issue is I have received a merch item and voucher with my interstate/flex-6 membership every year. This year apparently I get neither.

The voucher is increased from last year

 

[bort]

The voucher is increased from last year

Sounds like cregs decreased to nothing.

Creg do you know if you were supposed to get one. I did see Ben Ross posted in a sharks facebook group asking anyone whose membership package was missing items to contact the club.

 

[snowman]

i dont think interstate/regional members got one.

 

[snowman]

confirmed

looking at the information on the portal lets you know that they dont get one.

 

[snowman]

Benefits:

$75 ticket voucher
10% off merchandise
Leagues Club membership
Priority access to Finals, Origin and Grand Final tickets
10% off school holiday clinics
Access to Members only events
Sponsor Discounts
10% off pre-purchased tickets for Shark's home games
Vote for your Sharks player of the year
Member Exclusive emails
Exclusive access to Club news
Events/Experiences:

Trivia Night
Opening Training Session
Post-Match Presentations
Interstate Meet and Greet
Christmas Party
Fan Days

 

[Addy]

Sounds like cregs decreased to nothing.

Creg do you know if you were supposed to get one. I did see Ben Ross posted in a sharks facebook group asking anyone whose membership package was missing items to contact the club.

Yeah I saw that, poor bloke, has dived head first into the peanut gallery. Getting asked lots of stupid questions

 

[Frenzy]

Hi Sharkies members,

I received my members pack but this year was disappointed to see no option of a Baseball cap, beanie, scarf etc.

I really want a 2020 members baseball cap. Are we able to buy them?

Apparelently not.