I guess your pointing out that it made a bucket load of cash in a short space of time? Maybe video games are ridiculously overpriced, and the people who play them have little else to spend their money on. I know I'd have more cash if I had no friends.
Hardly my point though. And even further from the point of this thread.
I'm pointing to the fact it's made more money in 16 days then any type of entertainment ever.
Movies/music/sports events.
Fact is video games are what's cool and the norm. Kids can make more money faster from becoming pro Guitar Hero players then actually learning a real guitar and joining a geeky little band, wearing geeky band t-shirts.
Go into to JayJay or any other shop trying to cash in on the latest in items, there full of old school games, Mario, Sonic, Donkey kong you name it. I don't see a bunch of slash shirts or system of the down crap out there. Not unless you have a geek convention like soundwave or Splender or big day out. Then all the little nerds come out with there fav band shirts lol. It's kinda cute I guess.