Lyall Gorman

Gards

Jaws
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I haven't logged in for ages. The first post i see is Gards quoting up a storm. Nothing's changed I see.

Robson is still halfback and DJ a sex pest. Jono Wright won't be working up the pub no more

I would tell you we signed Ben Barba but you wouldn't believe me

They are widening the fields next year to fit more harmen, the rest is dribble
 

egg

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The man behind the Wanderers’ rise is hoping to rebuild the Sharks :SOURCE Newscorp ~~~Hope Bourbon Becky and her 2 other company hacks enjoyed reading this ~~~

CRONULLA Sharks group chief executive Lyall Gorman stood holding a microphone in one hand and the aspirations of the club’s success-starved members and supporters in the other.
Over two nights last week, Gorman, the former CEO of the A-League, Central Coast Mariners and Western Sydney Wanderers, organised a forum for supporters and sponsors within the Sutherland Shire.
This was nothing new for Gorman, only the location was different.


The successful blueprint is a familiar one for the long-standing sports administrator having organised seven almost identical fan engagement and open-mic evenings during his reign in the early days of setting up the Wanderers and the Mariners.
The difference is, unlike the two football clubs he previously ran, this time Gorman is faced with the task of redefining a brand, not creating one.
Alongside Cronulla chairman Damian Keogh and coach Shane Flanagan, Gorman is also in charge of ensuring governance, faith and support is felt from the entire league community in the Sharks – a club desperate to put the most tumultuous 18 months in the joint’s 47-year history behind them.
Last Monday and Tuesday nights, Gorman put his hard hat on and began the clean-up operation.
A classy operator, Gorman is an outsider, who lives on the north shore and drives 70 minutes to the Shire each day.

He wasn’t prepared to waste any time. So in front of a loyal band of members, he stood up.
“Can we take this from an OK club, which I think it is today and don’t take that the wrong way, to a good club and then a great club?’’ he asked the floor.
“Do I believe that’s possible? 1000 per cent I believe that’s possible.’’
For the next hour-and-a-half, Gorman challenged those seated in front of him to ask any question, good or bad. To offer an idea, a thought or suggestion.
What followed became less about the quality playing roster which Flanagan has assembled for the 2015 season, but primarily about the missing link from Cronulla’s chain since 1967 – sustained success, off the field.
I SAID NO TO DEL PIERO
Cronulla remain without a major sponsor for the 2015 season. The ASADA scandal crippled the club’s commercial appeal.
Gorman told his members last Tuesday he would sooner have Paul Gallen run out in March with a blank front of a jersey, than sign-off on a deal to appease the bottom line.
“To go back into the marketplace and secure the major sponsor we want, I believe we have to have a new narrative, a new story and a new vision to tell so that whoever we bring into that space is fully aligned with the direction we’re heading,’’ Gorman said.

“If I give you an example of the Wanderers, I said no to a $475,000-a-year sponsor because they just didn’t fit. While the seduction of money was great, it would’ve hurt our brand.
“We said no to (former Italian soccer giant Alessandro) Del Piero at the Wanderers because we had a brand out there that was raw and real and humble. I’m not saying that Del Piero wasn’t that, but he certainly wasn’t in the context of the way we wanted to bring that brand to life in Western Sydney.
It wasn’t about one person, it wasn’t about a person who had their own dressing room, it wasn’t about a media circus every day at training.
“With Christmas coming, we’ll go into the market in the middle of January with that new narrative and absolute clarity on how we’re going to get there.’’
STOP THE PRESS
One of the more poignant questions from the fans revolved around the club’s profile in the media.
No other NRL club has dominated the headlines like Cronulla has over the past 18 months.
As a result, the club’s relationship with the media has suffered.
Not unlike former Canterbury chief executive Todd Greenberg’s olive branch to the media in the wake of the Coffs Harbour sex scandal (2004) and salary cap rort (2002), the Sharks are planning a presentation to all media next month.

“I see the media as a partner in any professional sport, not the enemy,’’ Gorman said. “We have to learn to work with them. We have to respect that they have a job to do.
“In January-February, depending on the Nines, we’ll be bringing all the media into a forum like this and show them our vision as a club.
“And I’ll ask them a simple question: ‘how do we work better *together?’ ’’
GAME DAY
The Wanderers’ RBB is the most recognised and vocal supporter group in Australian sport.
Gorman says he senses the parochial Shire can replicate the red and black block, which is why he’s appointed the same membership consultant he has used for the past 10 years.
With an estimated revenue stream of between $35 million and $50 million over the next decade from the adjoining Shark Park residential and retail development, Gorman believes the club has the funds and expertise to provide fans with more than just 80 minutes of footy.

“Coming from the Wanderers you can probably guess I’ve got a passion for the game-day experience, from the precinct experience to the whole journey of when you get here until you leave,’’ he said. “Football is a product, but we’re really in the lifestyle and entertainment business and we’ve got to take that to another level.
“If you speak to Wanderers members, they say they feel like they own the club, so this (forum) process was very empowering.
“The game-day experience was critical. I know the success of buildings business, not just sporting organisations is linked to one of collaboration and co-operation and, in the case of a football club like ours – our members, our fans and our sponsors – we can’t do it without you.’’
Originally published as How I’ll rebuild the Shire: Gorman
 

Gards

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Good article and like what I'm reading particularly around membership and game day experience. Cringed at the Journo bit though, yes they have a job to do but **** me I wish they would do it right - with some professionalism, unbiased reporting and respect
That would help our relationship and with other clubs as wells, the fans, the games

I get Gormo has to say the PC thing about them and I have no doubts he will improve our relationship with the media. But the incompetent ****wit journo's will still be just that. Maybe Gormo will deflect these tabloid vultures onto some fresh targets and away from us
 

slide rule

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“We said no to (former Italian soccer giant Alessandro) Del Piero at the Wanderers because we had a brand out there that was raw and real and humble. I’m not saying that Del Piero wasn’t that, but he certainly wasn’t in the context of the way we wanted to bring that brand to life in Western Sydney.

More like the FFA didn't want to spend the money.
 
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Lyall Gorman: changing the narrative at the Cronulla Sharks

19 December 2014 | Posted in Quick-Fire Questions | By James Emmett |

Link


Lyall Gorman was appointed as the new chief executive of the Cronulla Sharks National Rugby League (NRL) side in November.

The former A-League boss and Central Coast Mariners chief executive has his work cut out for him. His first task will be to secure the development work of 650 units of land next to Shark Park, the team’s home stadium, in an initiative that Cronulla’s chairman, Damian Keogh, believes will secure the organisation's financially viability. Another challenge will be to find a major sponsor for the team, who have not had a significant front-of-shirt contract since the end of 2012.
Gorman must conduct his business against a backdrop of strife, as the Sharks recover from a scandal earlier this year in which 17 current or former players were implicated in one of the worst doping affairs in this history of Australian sport.
In an exclusive interview with SportsPro, Gorman set out his stall for the challenges that lie ahead.

What is the single biggest responsibility in your new role?

I think the single biggest responsibility is to provide a high performance environment that allows everyone in the club to maximise their potential on and off the field so that the club grows, the game grows, and the region benefits from it. It’s creating that culture and that high performance environment which allows this club to move from an ok club, which it is today, to a good club, to a great club. This club shouldn’t be where it has been. We’ve put the building blocks in place to reposition it.

What do you expect to find most challenging about the role?

It’s funny you ask that because I always see challenges as opportunities, opportunities to do something different, something better, to look at things in a different light, with a different mindset. I compare this city a little bit to Norwich City a little bit in terms of pride, passion, parochialism and so on. It’s the only professional sporting club in the region, and there’s a tremendous belief and support for the club. I guess we’re coming off a little bit of negative brand equity at the moment.
The immediate opportunity is to turn that around through changing the narrative of the club, getting back out and reconnecting with the community, with fans, with corporate partners, with business, with government, and we’re doing that very actively. We’re back out in the community on weekends. We’ve got fan forums. Turning the negative brand equity into a narrative that tells the good part of this club and its future is the real opportunity right now. You can call that a challenge if you want, but I call that an opportunity.

How will you look to stamp your own footprint on this role? Is there a Lyall Gorman brand of leadership?

Yeah there certainly is. It’s very much driven around the fundamentals of identifying and consistently applying an absolute clarity of the vision, values and culture. That’s what we’re doing with these forums; we want to revisit our fan group and say ‘what does this club really stand for? What’s its essence? What are its fundamental, core values?’ And they become our decision making framework and you get a very simple question: ‘do they fit or don’t they?’ – whether it’s a player, a staff member, a board member, a sponsor or whatever. The starting point will be the consistent and non-negotiable application of those agreed principles.
Then a climate of high performance where organisations grow when the people within them are growing. The other part of the platform of that for me is that we don’t own the club; we have an accountability and responsibility to grow it together. It’s a club very much driven around the principles of community engagement and empowerment. "I want our fan group to tell us what success looks like. I’m always very nervous of clubs whose success is to win premierships."

How will you measure success?
I want our fan group to tell us what success looks like. I’m always very nervous of clubs whose success is to win premierships. That’s always got to be an aspirational target but for me you set yourself up for failure as soon as you do that. We’ve got to turn this club into more than a football club. It’s a community asset, it’s a contributor to the greater good of the Sutherthland Shire and the game of football overall. When we were at the Wanderers, the Wanderers fan group told us three things: stand up for us, be competitive, and make us proud. That’s one measure of success.

The other is the difference we could make to our community, to grassroots football, to boys and girls around social issues, anti-violence, anti-bullying, positive self-image, increased physical activity. That’s another success parameter. And then we can work with the region as a whole around trade, tourism, commerce. We can have many measures of success and one of those is of course performing well on the field. But not setting ourselves up for failure by stating that if we don’t win the grand final we’re not successful.

What was your dream job growing up?

As a young kid onwards I was always very driven to be in environments where I could make a difference. My dream job originally was the one I started in and that was education, and doing it better than I received, and making a difference there. I’ve been blessed along the way that I’ve been in many vehicles that have allowed me to do that, to make a contribution to the greater good and touch people’s lives. It wasn’t so much the job, but what the job allows you to do. Sport is a wonderful opportunity to do that too. You can get out there and make a true difference.

Where do you see yourself in five years?

Well I just signed a five-year contract. I’ve got four key decision making drivers that helped me settle on this role: I’ve got to believe in what I do – and I tremendously believe in the journey this club is on; it’s got to excite me – and I’m incredibly excited and passionate about the opportunity to turn this business around; I’ve got to be able to move it from a measurable base to somewhere that doesn’t necessarily need to be penthouse, but you’ve got to see significant growth, so a status quo role is no good for me; and the last one is the legacy effect – and if I look back at some of the roles I’ve done and say ‘hey, that’s really made a difference, a true legacy for the community that it represents.
So in five years I’d like to think that that job is done in this role and you’d like to looking at what’s next. In five years I reckon there’ll be another sporting franchise or code that’s got the capacity to be uplifted significantly.

How will you measure success?

I want our fan group to tell us what success looks like. I’m always very nervous of clubs whose success is to win premierships. That’s always got to be an aspirational target but for me you set yourself up for failure as soon as you do that. We’ve got to turn this club into more than a football club. It’s a community asset, it’s a contributor to the greater good of the Sutherthland Shire and the game of football overall. When we were at the Wanderers, the Wanderers fan group told us three things: stand up for us, be competitive, and make us proud. That’s one measure of success.

Just about brought tears to my eyes. just what the founders would tell you if they were still around!
 

Beejay

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Wooo we are an ok club! I've never heard a bigger compliment directed at the sharks!
 

Gow's Scissors

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Funny out of all the English soccer teams he refers to he chooses the team I follow .... Very bizarre
 

Gil

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I just love this guy's passion, I hope it rubs off on many thousands of fans, supporters etc etc
 

Gow's Scissors

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I liked this a lot....

stand up for us, be competitive, and make us proud. That’s one measure of success
 

QldSharky

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He sounds like he knows what he is doing and we have not had that for a loooong time.

Your totally right Endeavour!

This guy is a professional sport's CEO he isn't juggling another job, he hasn't been put in the position because he use to play for us. This is what he does and that's the biggest difference compared to what we have had. I agree totally when people have said it's our best signing, the guy is a professional and it shows.
 

egg

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SOURCE : The LEADER

LYALL Gorman could prove to be the best and biggest signing Cronulla Sharks have ever made.



Lyall Gorman could prove to be the best and biggest signing Cronulla Sharks have ever made, and there have been some notable ones over the years.

From the English great Tommy Bishop to local junior Andrew Ettinghausen and through to the present day the Sharks' ranks have boasted some great on-field talent.

But history tells us that it can take more than a team of champions on the park to win a premiership, regardless of the code.

When players and coaching staff are backed by a management team that not only wants to win, but also knows how to win both on and off-field, the odds for success must surely shorten in their favour.

Lyall Gorman knows how to win. He has a high profile, and enviable reputation from his days as a senior administrator with the Football Federation Australia, the Central Coast Mariners and perhaps most notably the Western Sydney Wanderers.

Do the particulars of a given football code make a big difference in an administrative position? Time will tell.

To his credit, and unsurprisingly, Gorman moved quickly and decisively to draw a curtain on the Sharks' recent past and get to work on the club's short and longer term future.

At the top of his agenda is signing a new major sponsor. Big tick on that one.

There's also the Woolooware residential and business development that is expected to generate crucial income for the club. Another tick.


See your ad here
On-field (where the points that really matter are scored) coach Shane Flanagan has also made not secret of his wish to leave the past in the past.

Flanagan's 12-month ban in relation to the supplements program is over and done with, he has his team's upcoming NRL season uppermost in his mind and that's how it should be.

There is a good balance of speed, experience, youth, talent and depth in the full-time squad which is at the very least the basis for a team that can mount a serious campaign for a finals berth and beyond.

In addition there is, as always, in the hearts and minds of the Sharks' faithful the dream that this coming season will be the one where they can stand up and say, "We've finally done it, we've arrived."

Holding aloft the NRL Premiership trophy would be a fitting end to the gut-wrenching ride that has been the past few seasons for the Sharks on-field and off.

The club's recent tumultuous past can't be erased but it should not be allowed to overshadow those very many fine moments that have contributed the the Sharks' proud tradition as a rugby league club.

Speaking of proud traditions; when the Sharks joined the big league in 1967, Sutherland Oval was their first home ground, but in mid-1968 they shifted to Endeavour Field, now known as Remondis Stadium.

Endeavour field was for many years the Cronulla-Sutherland Sharks' field of dreams, and what battles were fought there and live on in the memories of those who witnessed them and who continue to dream the dream of NRL glory.

If there was one thing that could be brought back from the past and carried through to the future of the Sharks, for me it would be that 'home' could once again be called 'Endeavour Field'.

It may not seem like much of a wish in these days of lawyers and businessmen, broadcast rights and corporate-everything in the world of the NRL, but it's my wish and I'll hold on to it if you don't mind.
 

CrankyShark

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So, according to today's SMH he has been brought in to start an A League team for 2017. There had to be a reason why a CEO of his stature would come to the club without insisting on the removal of Flanagan.

It is a fantastic play by the club and if successful should provide a degree of immunity to the club if the NRL attempts to shift all Sydney clubs to Parra/Homebush/SFS.

http://www.smh.com.au/rugby-league/...e-michael-ennis-on-board-20150113-12n34c.html
 

QldSharky

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So, according to today's SMH he has been brought in to start an A League team for 2017. There had to be a reason why a CEO of his stature would come to the club without insisting on the removal of Flanagan.

It is a fantastic play by the club and if successful should provide a degree of immunity to the club if the NRL attempts to shift all Sydney clubs to Parra/Homebush/SFS.

http://www.smh.com.au/rugby-league/...e-michael-ennis-on-board-20150113-12n34c.html

I don't think that's what it says at all. It says he has a vision of doing it. 2017 just comes up because he has a realistic idea, because of doing it before with how long it will take.

I personally think LG likes a challenge and by coming here he has that. The NRL side needs to be fixed first before there is any bid put together for an A League team.

What you say about the immunity is very true if it comes off
 

Addy

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Panthers would be spewin' after their failed Wanderers takeover bid.

Don't Storm also have shares in Melbourne City, or are they owned by the same mob?
 
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